📣 Guide · 2026
The best AI tools for marketing teams and solo marketers
Marketing produces a lot of content: ads, emails, landing pages, social posts, visuals and reports. AI tools are now good enough to handle first drafts of most of it, which leaves you more time for strategy and the creative ideas that actually stand out.
Last updated · 8 picks · editorial ranking
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Here are our picks for marketers, from solo founders doing their own promotion to small teams. They're ranked by how many parts of the marketing workflow they cover. Most offer a free plan; Jasper is the main paid-only option.
Quick comparison
| # | Tool | Best for | Pricing |
|---|---|---|---|
| 1 | ChatGPT | Drafting copy and campaign ideas | freemium |
| 2 | Canva | On-brand social and ad graphics | freemium |
| 3 | Jasper | On-brand copy for marketing teams | paid |
| 4 | Perplexity | Market and competitor research | freemium |
| 5 | Ideogram | Visuals with text in them | freemium |
| 6 | HeyGen | Video ads and localized videos | freemium |
| 7 | Gamma | Reports, decks and one-pagers | freemium |
| 8 | Make | Automating marketing workflows | freemium |
Pricing labels come from our listings. Free plans and prices change often, so check each tool's site for current details.
Our ranked picks
- 1
ChatGPT
freemiumBest for: Drafting copy and campaign ideas
A flexible assistant for ad variations, email drafts, blog outlines, customer personas and quick analysis. Most marketers use it daily.
Pricing: Free plan + paid upgrades
Best for: On-brand social and ad graphics
Canva's Magic Studio AI tools help you make social posts, ads and presentations quickly, all in one place your whole team can use.
Pricing: Free plan + paid upgrades
- 3
Jasper
paidBest for: On-brand copy for marketing teams
Jasper is an AI content platform built for marketing teams, focused on keeping copy on-brand. It's paid, so it fits teams producing content at volume.
Pricing: Paid plans
- 4
Perplexity
freemiumBest for: Market and competitor research
Perplexity answers questions with cited sources, which is useful for quick competitor research and fact-checking claims before they go in your copy.
Pricing: Free plan + paid upgrades
- 5
Ideogram
freemiumBest for: Visuals with text in them
Ideogram is known for accurate text in images, so it's handy for posters, ad concepts and promo graphics.
Pricing: Free plan + paid upgrades
Best for: Video ads and localized videos
HeyGen creates AI avatar videos and translates videos, helping you produce explainers and reach new markets without a film crew.
Pricing: Free plan + paid upgrades
- 7
Gamma
freemiumBest for: Reports, decks and one-pagers
Gamma creates presentations, docs and simple sites with AI, perfect for campaign reports and client pitches.
Pricing: Free plan + paid upgrades
- 8
Make
freemiumBest for: Automating marketing workflows
Make is a visual automation platform with AI integrations. Use it to route leads, sync contacts between apps or kick off follow-ups automatically.
Pricing: Free plan + paid upgrades
How to build an AI marketing toolkit
- Copy: start with ChatGPT; consider Jasper if your team needs a dedicated, brand-focused content platform.
- Visuals: Canva for everyday design, Ideogram for images that need clear text.
- Video: HeyGen for avatar videos and translations.
- Operations: Make to connect your forms, CRM and email tools.
- Always fact-check claims and keep a human editor on anything public.
Frequently asked questions
What is the best AI tool for marketing?
ChatGPT is the most versatile starting point for copy and ideas, and Canva covers visuals. Teams producing lots of content may prefer Jasper, an AI content platform built for marketing teams.
Is Jasper better than ChatGPT for marketing?
Jasper is a paid platform designed for marketing teams and on-brand copy, while ChatGPT is a general assistant with a free plan. Solo marketers often start with ChatGPT; teams that need brand consistency at volume may prefer Jasper.
Can AI make marketing videos?
Yes. HeyGen creates AI avatar videos and can translate videos into other languages, which works well for explainers and social ads.
How can I automate marketing tasks without coding?
Make is a visual, no-code automation platform with AI integrations. You can connect apps like forms, spreadsheets and email tools to move leads and trigger follow-ups automatically.
Keep exploring
See every tool we list in these categories, ranked by use case.
Browse all categories →More guides
Rankings are editorial and based on each tool's focus and ease of use for the job described. Affiliate commissions never change the order. Affiliate disclosure · All guides